Success Story Snapshot
THE STORY
Dr. Murray is one of the world’s foremost Natural Medicine Doctors. He wanted to take his more that 30 years of experience to create and sell an online diabetes reversal program.
THE EXPERIENCE
With his expert feedback, Tabitha Moore created an enticing Blood Sugar Quiz to easily attract potential customers and a Product Launch Formula® Style funnel to entice leads to buy his new program: The Diabetes Reversal Solution.
THE RESULTS
With over 5,000 segmented leads in just one week, and a 54% conversion rate, he knows the Blood Sugar Quiz has the potential to be a 7 figure funnel.
THE PROBLEM – “I want to start growing my reach through online programs.”
Dr. Murray is a recognized leader in his field and has been referred to as the “Voice of Natural Medicine.” The author of over 35 books, Dr. Murray has literally written the Textbook of Natural Medicine for health care practitioners as well as The Encyclopedia of Natural Medicine for the lay public.
Well known in his industry by all the experts, he wanted to expand his reach to the public and decided that one of the best ways to do that was through online programs.
He narrowed his focus to helping people reverse their diabetes and wanted help creating that program and marketing and selling the program.
THE ACTION – “He can use a quiz to attract a lot of highly qualified leads!”
Tabitha Moore worked with Dr. Murray to create a highly sophisticated 6-question quiz that would show people if they had 1 of 4 blood sugar challenges.
Their answer would segment them into one of 4 groups or buckets and they would receive a different video based on their answer. This made the videos highly personalized.
“Thank you, Dr. Murray for your help!!! I have suspected that ‘sugar’ and ‘cortisol’ were problems for me” – Potential Customer
THE TURNING POINT – “We need to raise the price of this program!”
Originally priced at $97, the program was positioned to be bought right after taking the quiz in the funnel. The problem was that after the costs of Facebook ads and refunds were taken into account, the program barely broke even.
We raised the price to $197 and added more videos to the funnel so that the audience would get to know, like and trust Dr. Murray.
THE RESULTS – “Going from 100% to 200% ROI”
Doubling the price of the program also doubled the ROI from 100% to 200%.
In the first week of his Blood Sugar quiz, he built a list of over 5,000 segmented leads with a 54% conversion rate from his Blood Sugar Quiz.
This funnel is now ready to fully scale with Facebook ads and become a 7-figure funnel.
FUTURE GROWTH – “Onwards and upwards!”
Now that Dr. Murray has honed in on a great ROI, he is ready to scale his program using Facebook ads.
And his Blood Sugar quiz has been built in such a way that it can also lead to his weight loss program.
He has a lot of room to grow with this new, enticing Blood Sugar quiz!
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