Success Story Snapshot

THE PROBLEM – “I want higher conversions so I can build my list even more with a Summit.”

Dr. Murray is a recognized leader in his field and has been referred to as the “Voice of Natural Medicine.” The author of over 35 books, Dr. Murray has literally written the Textbook of Natural Medicine for health care practitioners as well as The Encyclopedia of Natural Medicine for the lay public.

He wants to grow his online presence through the use of Summits, though the first one he did fell below his expectations. The first Summit was good, but he knew he could host a Summit that was Great.

THE ACTION – “He can add segmentation to create higher conversions…”

Tabitha Moore ran a Deep Dive Survey with his audience and analyzed the results. By doing this, she found four distinct groups of people with digestive issues.

She knew that if she segmented each group and addressed their specific situation in emails, videos and sales letters all throughout the Summit, it would take Dr. Murray’s results to the next level.

THE TURNING POINT – “The Deep Dive Survey showed him that his audience was more sophisticated than he thought.”

Digging into the Deep Dive Survey analysis, Tabitha quickly realized that Dr. Murray’s audience had been dealing with digestive issues for over 5 years. This was not a new problem for them and they had already done a lot of research to try to solve their problems.

Using this big insight, Tabitha was able to use phrases and wording directly from the Deep Dive Survey to laser-target his message for every website page, email and video produced for the Summit.

“Now he knows that he is really speaking to his audience.”

THE RESULTS – “Thank you for all you did in creating such a powerful conversion.”

Dr. Murray’s #1 online goal is to create high converting Summits.

In just 4 weeks, he generated over 60,000 new email subscribers with a 63% opt-in rate. This was more than double the previous opt-in rate of 30% for his first Summit.

And he doubled his sales conversion from 3% to 5.98%

This means that he increased his results by a factor of 4. So if he made $100,000 on his first Summit, then he made $400,000 on this Summit.

And that’s not all.

When comparing the results of this Summit with the results of a Summit hosted by his biggest competitor, a real pro who has produced Summits for the last 6 years, Dr. Murray’s results, blew his competitor out of the water!

In the natural health space, anything over $1.00 Earnings Per Click or EPC is considered great. That means that an affiliate would earn $1.00 every time someone clicked on a link to look at the Summit welcome page.

His competitor was able to give affiliates $1.25 EPC.

Using the ASK Method®, Dr. Murray’s Summit actually started with $1.53 EPC and ended with $2.98 EPC. That’s more than twice as good as his biggest competitor!

Dr. Murray couldn’t be more thrilled with his results. “You did a PHENOMENAL job, no question about it.”

FUTURE GROWTH – “Would you be interested in creating the Digital Marketing Department for my company?”

Now that Dr. Murray has found a formula that converts for his Summits, he is looking to scale and expand in a MASSIVE way.

And with the results he’s already achieved so far, it doesn’t look like anything will stop him from getting there.

Dr. Murray plans to host at least 2 Summits next year using the ASK Method®.

When asked about how it was to work with Tabitha on this amazing launch, he replied: “You’ve been an absolute dream to work with. I appreciate the phenomenal job and effort that you have put forward.”

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